In a clear sign that they are ready to embrace the future with open arms, the Boston Symphony Orchestra has not only launched an extensive App but has also introduced new "Casual Fridays", as well -- in the hopes of attracting a more youthful cliental. In addition to lowering ticket prices to between $25-$45 for one Friday a month over the next three months, the BSO will be passing out 110 iPads to audience members in designated areas of the venue to provide a more interactive experience for tee-shirt and blue jeans concert goers.
It might seem a little odd for the Boston Symphony Orchestra to start slashing their ticket prices, but this January 15, as well two more dates in the future, they will be doing just that in an attempt to draw a younger crowd to their venue:
"The Boston Symphony Orchestra launches 'Casual Fridays,' a new audience initiative designed to make concerts more affordable and accessible for the next generation of attendees.
"January 15, February 12, and March 18, with significantly reduced ticket prices ranging from $25 to $45."
In addition to being encouraged to wear virtually anything they want to the show, a new press release explains that 110 select attendees will also be provided with iPad for the duration of the show:
"Designed to enhance the listening experience, the BSO-provided iPads will feature digital content exclusive and relevant to that evening's performance."
For their fans that won't be able to make it in on Casual Fridays, the BSO announced that it has designed a new App that's intended to keep folks attention for some time to come:
"The BSO Media Center app, features on-the-go access to the latest updates, program notes, and comprehensive season schedules for all events, as well as special offers on tickets, merchandise, and digital music...listen in and watch the BSO and Boston Pops Emmy-nominated podcasts, and view select WebTV episodes that offer a virtual concert-going experience.
"Additionally, users can stream live broadcasts of the Sunday-afternoon Tanglewood concerts by accessing WGBH's and WAMC's broadcast stream links."
From the look of things, it seems as though the BSO is serious about evolving with the times going into 2016.
