'Book of Mormon,' 'Wicked,' 'Hamilton' Revolutionize Broadway with Huge Ticket Prices

By Emma Gaedeke on Apr 13, 2016 12:25 AM EDT
The 58th GRAMMY Awards - 'Hamilton' GRAMMY Performance Lin-Manuel Miranda and the cast of 'Hamilton' on stage at the Richard Rodgers Theater on February 15, 2016 in New York City. (Photo : Theo Wargo/Getty Images)

In the world of Broadway musicals, it doesn't get much bigger than Hamilton, Wicked or The Book of Mormon. Although all three productions have risen to huge popularity in different time periods, each has impacted the Great White Way significantly, pushing both Broadway lovers and first-time attendees to the theaters to catch a glimpse of the ever-growing hype. Ticket aggregator TiqIQ has broken down each massive production, with an overview of current resale ticket prices.

Wicked | Gershwin Theatre | Broadway Debut: 2003 | Average Ticket Price: $266

Wicked hit the Great White Way in 2003 with Idina Menzel and Kristin Chenoweth, instantly spawning years of pandemonium and success. The show, which is based on Gregory Maguire's novel about the history of the witches of Oz, celebrated its 10th anniversary in 2013. Although the production initially received mixed reviews from critics, it has since gone on to become one of Broadway's most popular shows. Wicked has grossed more than $4 billion worldwide, and is routinely one of the top grossing shows each week. Just this year, the production became the 10th longest running production, passing Rent. Resale tickets for Wicked are consistently pricey, with tickets averaging $266.

Book of Mormon | Eugene O'Neill Theatre | Broadway Debut: 2011 | Average Ticket Price: $273

The Book of Mormon hit the Broadway scene in 2011, and has continued to ignite laughter around the globe for its hilariously funny original script about a pair of mismatched Mormon missionaries. The Book of Mormon is a four-time Emmy Award-winning production birthed by the creators of South Park, Trey Parker and Matt Stone. The production earned a whopping 13 Tony nominations in 2012, winning nine awards, including Best New Musical. Since its debut, The Book of Mormon has been a top-grossing show, and ticket sales have been consistently impressive. As it stands, tickets for The Book of Mormon on the secondary market are averaging $273, with most shows listing get-in prices well above the $100-mark.

Hulu's TCA Presentation And Cocktail Party
(Photo : Jesse Grant/Getty Images for Hulu)
Trey Parker and Matt Stone speak onstage during the South Park panel at Hulu's TCA Presentation at the Beverly Hilton Hotel on July 12, 2014 in California.

Hamilton | Richard Rodgers Theatre | Broadway Debut: 2015 | Average Ticket Price: $1,138

In just under a year's time, the Alexander Hamilton-inspired production Hamilton has impacted Broadway in larger-than-life ways. With tickets for the production averaging an insanely expensive price of $1,138 (and rising) on the secondary market, it's safe to say few productions come close to the level of hype Hamilton has. The Lin Manuel-Miranda masterpiece hit Broadway in August 2015 at the Richard Rodgers Theatre, and tickets averaged $200 even prior to its launch, according to the TiqIQ database. Hamilton's cast album had the highest debut of cast recording since 1963, and became the first musical to reach No. 1 on Billboard's rap chart in November, according to Billboard. The increased popularity pushed resale tickets to an average of $616 by the fall, and last month, the production boasted resale prices above the $1,000-mark for the first time since opening. Fans traveling to Manhattan can cheapen the theater experience by securing parking in New York City through, where rates begin at $11.

© 2016 The Classical Art, All rights reserved. Do not reproduce without permission.

TagsHamilton, Hamilton Tickets, Wicked, wicked tickets, The Book of Mormon, Broadway Shows, Broadway Tickets

Real Time Analytics