subscribe

Cincinnati Symphony Orchestra, Now Fully Under Louis Langrée, and its Five-Year Plan to Get (and Keep) New Audiences

By Ian Holubiak i.holubiak@classicalite.com on Jan 24, 2014 02:22 PM EST

It seems classical vinyl isn't the only thing that's selling more. Classical performance, especially in Ohio, is feeling the better burn, too.

Namely, the Cincinnati Symphony Orchestra (second only to Cleveland's band there in The Buckeye State) has noted a distinct swell in both ticket sales and charitable giving.

Moreover, in the last five seasons, the orchestra has given more than 20 sold-out performances--boosting overall attendance by double digits and nearly doubling its amount of annual, ongoing donations.

The final push may be due, in part, by the anticipation of the installation of music director Louis Langrée in 2013-14.

That said, Cincinnati's four-point plan (in place long before Langrée officially committed to the podium) no doubt worked to get the fiscal ball rolling:

--Engaging three creative directors for a three subscription series during the transitional period between music directors.

--Offering free digital downloads, live webcasts to specialized demographics and commissioning new music.

--Forging new partnerships the likes of World Piano Competition and the University of Cincinnati College-Conservatory of Music.

--Receive national radio broadcast on Performance Today and SymphonyCast

By present standards, the above bullet points may not seem too explosive. Clearly, though, each one has proven successful in buttressing the organization's leap into the digital age.

To wit, here's Ohio's CSO in Tokyo.

About the Author

© 2016 The Classical Art, All rights reserved. Do not reproduce without permission.

TagsCincinnati Symphony Orchestra, Performance Today, SymphonyCast, World Piano Competition, Cincinnati College-Conservatory of Music, Louis Langree, The Metropolitan Opera, Le Poisson Rouge

Real Time Analytics