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A Hard Rain's A-Gonna Fall: Bob Dylan Licenses "I Want You" for Chobani Yogurt Super Bowl Ad, Will Also Appear In Chrysler's

By Ian Holubiak i.holubiak@classicalite.com on Jan 29, 2014 08:30 PM EST

Mr. Bob Dylan may be elusive, yet he still finds a way into the public eye.

The big man licenses his work to commercials, re-issues and re-releases old albums and songs and makes various television appearances.

Yes, it may not be up his alley and it may not be a product he fully endorses...but isn't that what adds to the Dylan persona?

After a Victoria Secret Promo, a Dharma & Greg appearance, the Tambourine Man has now licensed his iconic track "I Want You" from the emblematic Dylan experience Blonde on Blonde for a Super Bowl ad.

The product: Chobani yogurt.

And get this, he will make a full appearance in a Chrysler commercial, too. I guess--at the risk of lackluster comedy--the times really are a-changin'.

If you've followed anything on the Dylan timeline recently, the artist has issued a full 43-disc volume set spanning his canon.

To add to this, he released (finally) an interactive video for No. 2 Billboard charter "Like a Rolling Stone."

(To wit, here is Dylan on Dharma & Greg.)

His 30th Anniversary Celebration concert, also, will be released on DVD and Blu-Ray via Columbia records on March 4.

So, keep your eye on him, he's a special one that we haven't lost yet--rest in peace, Pete.

If you're lacking in your Dylan collection, fill it out with his Vol. I box set.

Until then, here's Dylan's "I Want You" (for Chobani yogurt).

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TagsBob Dylan, Chobin, I Want You, Like A Rolling Stone, Billboard, Chrysler, Dylan persona, Mr. Tambourine Man, The Times They Are A-Changin', Pete Seeger