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Matt Lauer Asks Martha Stewart To Answer Kay Yow Cancer Fund Ice Bucket Challenge On Today Show

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Jul 23, 2014 04:58 AM EDT | Drew Jacobs (d.jacobs@classicalite.com)

Matt Lauer

Matt Lauer of the 'Today' show at the 2012 Time 100 gala. (Photo : Creative Commons/ David Shankbone)

Matt Lauer and Martha Stewart are just two of the many celebrities who have taken on the Ice Bucket Challenge inspired by late NC State basketball coach Kay Yow. Stewart answered the challenge from Lauer of the Today Show, who in turned was challenged by golf pro Greg Norman. The idea is that you post a video on the internet of you dousing yourself with ice water, and then challenge 3 friends to do the same, or donate to the Kay Yow Cancer Fund. What's great is that many celebrities who have taken the challenge still donated to charity, so everyone wins.

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The Ice Bucket Challenge has spread like wildfire this summer, so fast in fact that many people might not know exactly what it's all about. Basically, Arizona women's basketball coach Niya Butts wanted to honor Kay Yow, who died of breast cancer in 2009, with a fundraising campaign tied to social media.

Recently on the Today Show, host Matt Lauer got dunked after received the challenge from Greg Norman (via Today.com)

"'Is my hair messed up?' Lauer joked after being doused in the ice water.

"Norman joined Lauer via FaceTime from his home in Colorado to support the anchor as he took on the frigid water. 'You are a champion,' Norman said.

Martha Stewart also accepted the challenge, but Matt's not done trying to get his other two friends to get in on the action (via Today.com):

"Even though he took the challenge, Matt donated to the Hospice of Palm Beach County. Williams and Stern may have to do the same: The Nightly News anchor has not responded yet and Stern looks like a longshot. 'If someone poured ice on me, I would behead them,' Stern said Tuesday."

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