"If/Then," the Broadway musical starring "Frozen" star Idina Menzel, will be closing March 22 after gradually deflating sales. Menzel, who has staked her claim on the Broadway stage in the original cast of "Rent" and "Wicked," is known to the non-theater world as the voice of Elsa in the Disney movie "Frozen." She also achieved mainstream success after the notorious name flub by John Travolta during last year's Oscars. But excitement about her return to Broadway slowly diminished, with the play peaking early in its run. "If/Then" follows Elizabeth, played by Menzel, a city planner who moves back to New York to restart her life, which splits into two parallel paths told simultaneously, based on a single inconsequential decision. Some believe the unfamiliar title and the challenging storyline are what led to the show's closing, especially with family-friendly, crowd-pleasing Broadway shows such a "The Lion King" and "Aladdin" on the landscape. Also, reviews for the show have been mixed, with some raves and other pans. The possibility of a recoup for the $10 million show is still unknown. The play reunited Menzel with her "Wicked" producer David Stone and "Rent" director Michael Greif, as well as Anthony Rapp, who co-starred with her in "Rent." Music for the show was by Tom Kitt and Brian Yorkey.
The last cast album to enter the Billboard charts at such a high position was 'Rent' back in 1996--which also starred Idina Menzel and Anthony Rapp, and even had the same director.