Most of us C-lites have probably been exposed to the stereotype: classical music is boring, wearisome, aged, not hip. Although this stereotype is a skin-deep assessment, the bad rap long endured by the classical community is at last simmering down, in part owed to a generation of positive internet marketing. Nevertheless, some members of the community are arguing that a lasting revitalisation of classical music requires a more aggressive marketing strategy --- In this case, a name change. Could the term "composed music" perhaps win over more hearts and minds? Music journalist/speaker Craig Havighurst seems to think so.
