For years, Jukebox musicals have been taking The Great White Way by storm in popularity, gross revenue, and ticket sales. There are three jukebox musicals currently on Broadway: 'Beautiful: The Carole King Musical,' 'Jersey Boys', and 'On Your Feet!.' Although all three productions have seen varying highs and lows across the ticket market, On Your Feet! continues to dominate in the genre with gross sales as well as resale ticket prices.
Broadway has a lot to be thankful for this time of year, and an excellent start to the holiday season is arguably the biggest thing. Last week, a handful of shows set new box office records for their theaters, and others are rising up the ranks.
Late-summer into early fall tends to be a dry-spell period when it comes to Broadway ticket sales and attendance, as post-Labor Day is a time when shows close their doors and grosses take a huge dip. The lull rarely lasts longer than mid-October when the market takes a huge swing into the green around this time of year, and similarly after the Christmas season when March rolls around. This year, the October jump occurred just after Columbus Day holiday weekend for the resale ticket market, as the jump in average ticket price is actually 5% higher than it was at this time last year. Shows such as 'The King and I' and 'A Gentleman's Guide of Love and Murder' are particularly experiencing ticket price surges.
Who knows what unlikely source for a musical might end up becoming the next 'Spring Awakening'--or even the next 'Cats'?
The musical based on the life Gloria and Emilio Estefan is welcoming audition videos submitted online. Opening night on Broadway is November 5, 2015.