The changing face of New York City normally turns into a debacle, but seemingly the Gershwin Hotel changed its name and not many seemed to notice. The prominent hotel named after the famous composer will from now on be known as the "Evelyn."
The Evelyn derives it names from a "sexy chorus girl from the early 1900s — Evelyn Nesbit," and is meant to represent the changing landscape of New York but more specifically the neighborhood it is located in.
But the name change is a strategy of a much larger plan to upgrade most of the historic buildings in the Triumph Hotel portfolio.