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'Gentleman's Guide' & 'King and I' - Resale Ticket Prices Surge for Broadway Productions

Late-summer into early fall tends to be a dry-spell period when it comes to Broadway ticket sales and attendance, as post-Labor Day is a time when shows close their doors and grosses take a huge dip. The lull rarely lasts longer than mid-October when the market takes a huge swing into the green around this time of year, and similarly after the Christmas season when March rolls around. This year, the October jump occurred just after Columbus Day holiday weekend for the resale ticket market, as the jump in average ticket price is actually 5% higher than it was at this time last year. Shows such as 'The King and I' and 'A Gentleman's Guide of Love and Murder' are particularly experiencing ticket price surges.
By Rebecca Zedek