'Hamilton’ Enormous Resale Ticket Prices Suggest Inevitable Grammy Win in 2016
Although popular Grammy winners typically come in the form of major music artists like Stevie Wonder, Beyoncé or Adele, every so often a Broadway musical releases a cast album with so much recognition that it pushes the entire production to center stage. This week, Hamilton, the larger-than-life production by Lin Manuel Miranda, was nominated for Best Musical Theater Album for the 2016 Grammy Awards. Although it has a handful of serious contenders, Hamilton is likely a shoo-in to bring home the trophy this year, and the show's resale ticket prices are perhaps the largest indication of the popularity the production has seen this year.
Other tuners with cast albums who received Grammy nominations include An American in Paris (Masterworks Broadway), the 2015 Tony Award winning, Fun Home (PS Classics), the 2015 revival of The King And I (Universal Music Classics), and Something Rotten! (Ghostlight).
As it stands, Hamilton's ticket prices continue to rise every week. For all of its scheduled dates, tickets to see Hamilton are averaging $642, according to data provided by TiqIQ. Once the holiday season of shows launch next week, the average ticket price rises drastically, as dates in late December through most of February are averaging anywhere from $950 to a whopping $1,391. Up until this point, Hamilton had yet to reach individual show prices that averaged higher than $860. The priciest night on the calendar is the production's January 31 show, where tickets average $1,391, with the cheapest ticket available for $221. The least expensive date is currently the production's Sept. 21 showing, a whole nine months away. For that date, resale tickets are averaging $258, with a get-in of $212. Unsurprisingly, the other productions who received Grammy nods this year do not come close to the enormity of Hamilton. Something Rotten! for example, averages $273 on the secondary market, while An American in Paris and The King and I average $274 and $406, respectively. If ticket demand correlates accordingly, Hamilton will be a sure-winner this year.