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Spring Awakening Revival Can't Fill Seats; Resale Ticket Prices Dropping Fast

By Rebecca Zedek on Nov 17, 2015 11:12 AM EST
Actors Lea Michele and Jonathan Groff HOLLYWOOD, CA - JANUARY 15: Actors Lea Michele and Jonathan Groff attend the after party for the premiere of HBO's 'Looking' at Paramount Studios on January 15, 2014 in Hollywood, California. (Photo : Alberto E. Rodriguez/Getty Images)

The idea for the revival of Spring Awakening was revolutionary when it first came about in the headlines and caused an uproar of excitement when it was announced that it would transfer to Broadway earlier this year. However, the show hasn't been able to live up to the hype, and can't seem to fill seats, despite its positive reviews by fans and critics alike. These extra seats are leading the secondary ticket market prices to drop fast.  Now is the time to spot a bargain. Spring Awakening's original run star Jonathan Groff, currently starring in the hit Hamilton, said that he was in love with the fact that the show has returned, and had high hopes for the arrival.

'Spring Awakening' Panel Discussion with Rosie O'Donnell
(Photo : Amy Sussman/Getty Images for Nickelodeon)
Spring Awakening' and 'Degrassi' panel discussion with Rosie O'Donnell at the Eugene O'Neill Theater on April 30, 2007 in New York City.

But despite the positive signs, Spring Awakening, even in a limited run, is not selling tickets. Tickets to see Spring Awakening on the secondary market have been on the decline from the very beginning, which translates to demand for the tuner being on the downfall along with it. The production hasn't been ranked highly among the most expensive Broadway shows on the secondary market, according to TiqIQ. Currently, the average resale ticket for Spring Awakening is $199, and the production now ranks 24 out of 33 shows on Broadway. The low demand has also spilled over to low attendance, and according to Broadwayworld.com, the show has filled only about 64% capacity in an average week. In order to have any staying power on Broadway, a show typically needs to fill at least 80% of its capacity during the week.

When Spring Awakening first came to Broadway in 2006, the tuner took the Great White Way by the horns and won the Tony for Best Musical in 2006. The show was also nominated for an impressive total of 11 Tony Awards. It is not uncommon for revivals to be different from their original counterparts in some way, and so it was expected that the new version of the tuner would have a similar outcome. A possible factor to the show's low ticket demand could be attributed to the new staging and reinvention of the production. Although the reinvention generated interest initially, the interest has unfortunately not been enough to push tickets in the same way that the original production had.

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TagsSpring Awakening, Jonathan Groff, Hamilton, Broadway Tickets, broadway

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