Limelight magazine, recently saved from closure by a last-minute new publisher, reports that Musica Viva Australia has introduced "tweet seats."
It's an increasingly popular facility that allocates seats to dedicated tweeters, who send out their messages during a performance and urge their own followers and online connections to spread the word.
The Musica Viva Australia tweeters will use the hashtag #musicaviva2014.
Tweet seats are available at a discount.
More information on our Tweet Seats. #tweetseats #musicaviva2013 https://t.co/9Tn6bq7iC6
— MusicaVivaAustralia (@MusicaVivaAU) January 23, 2014
Other orchestras to employ the tactic (it is, at heart, a marketing strategy) include the Cincinnati Symphony Orchestra, the Nashville Symphony and the Indianapolis Symphony, as well as the Dayton Opera and Palm Beach Opera.
Across other art forms, mid-performance tweeters are welcomed at the Norma Terris Theater in Connecticut, the Virginia Repertory Theater, Diablo Ballet and the Carolina Ballet.
