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Richard Serra’s $2 Million Piece Launches Ahead of the Top Sales at the Frieze LA 2024

The 2024 iteration of the Frieze Los Angeles contemporary art fair has already facilitated high-value sales since its opening last Thursday, Feb. 29, with some participating galleries reporting deals around the ballpark of a million dollars. 

Leading this particular group is the Gladstone Gallery, whose 2009 Richard Serra oil stick drawing sold for a staggering $2 million on the first day of the fair. 

This final price is twofold what it sold for during Christie's "Post-War & Contemporary Art" online auction in 2014 and currently puts the six-and-a-half-foot artwork at the "most expensive" seat in the Frieze LA 2024, so far.

(Photo : Amanda Edwards/Getty Images)
A general view of atmosphere during the press preview of the Frieze Art Fair Los Angeles at the Santa Monica Airport on February 29, 2024 in Santa Monica, California.

Other Top Sales at the Frieze Los Angeles 2024

Trailing behind the Gladstone Gallery is art dealer Thaddaeus Ropac through his two separate million-dollar sales, one of which was Robert Longo's 2016 piece called "Untitled (Julien)" that fetched $1.6 million, with the other being Anselm Kiefer's $1.41 million "Sag mir, wo die Blumen sind" (2012/2022).

Ropac is not the only dealer that hit big with a Longo artwork, as Pace Gallery also reported a sizeable $700,000 sale for the artist's originally untitled 2023 charcoal drawing, which the gallery dubbed "Dry Palm."

Hauser & Wirth joins the "top dogs" of the fair with several strong sales, their most valuable being Ed Clark's six-foot-tall unnamed painting from 2010 that had a final price of $950,000. 

Among the mega gallery's other notable deals include Rita Ackermann's "Sandman's Dust 3" (2023) for $425,000; Firelei Báez's "Balangandan (We Are Each Other's Magnitude and Bond)" (2024) for $415,000; and Frank Bowling's "Fishes, Wishes in Summertime Blue" (2016) for $800,000.

Representing the sale of first-class artist Anish Kapoor's work is Lisson Gallery, which reports locking in a respectable $854,000 deal for his "Mipa 5 Light to Prussian Blue Satin" piece during the opening day of 2024's Frieze LA.

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